Privacy Policy
- Version update date:
[ 25th MAY 2025 ]
- Version effective date:
[ 25th MAY 2025 ]
This Privacy Policy explains how Omoda & Jaecoo UK Limited ("we", "us", or "our") collects, uses, shares, and protects your personal information when you use the Omoda & Jaecoo AI Photo Application (the “App”) and associated website (the “Website”) (together, the “Services”). This policy applies to all users of the Services, including Omoda & Jaecoo UK authorised dealerships.
1. Who We Are
Omoda & Jaecoo UK Limited is the data controller responsible for the personal data processed through the App and Website. Our contact details are provided in Section 13 below.
2. The Information We Collect
Identity and Contact Data: Your name, dealership name, email address, and telephone number when you register or contact us.
Account and Usage Data: Your login credentials, user activity, uploaded content (e.g., images of vehicles), and access timestamps.
Device Data: Device identifiers, OS, browser type, and network type.
Image and Vehicle Data: Photos of vehicles and associated metadata (e.g., price, mileage, model).
Location Data: If enabled, we may collect your device’s location when using certain features. You can withdraw consent at any time via your device settings.
Cookies and Tracking Data: See our Cookie Policy for more details.
3. How We Use Your Information
We use your personal information to:
Provide, operate and improve the Services;
Process, enhance, and manage vehicle images via AI tools;
Authenticate and manage your user account;
Deliver support, service updates, and administrative messages;
Analyse usage for service improvement and security;
Comply with legal obligations;
Where applicable, send you marketing communications (subject to your preferences).
4. Legal Basis for Processing
We rely on the following lawful bases:
Performance of a Contract: To provide the Services you request.
Legitimate Interests: To operate, secure, and improve our Services, provided your rights do not override these interests.
Consent: For location tracking and marketing (where applicable).
Legal Obligation: Where required by law or regulation.
5. How We Share Your Information
We may share your personal information with:
Omoda & Jaecoo UK: For integration with dealership systems.
Service Providers: Including CarCutter (Diffusely GmbH) and other vendors supporting hosting, analytics, and AI image processing.
Authorities: Where disclosure is required by law.
Business Successors: If we are acquired, merged, or subject to restructuring.
6. International Data Transfers
Your data may be transferred to countries outside the UK/EEA. We use appropriate safeguards, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), to ensure protection.
7. Data Security
We implement appropriate technical and organisational security measures to protect your information, including encryption, access controls, and regular audits. However, no system is 100% secure.
8. How Long We Keep Your Data
We retain your data for as long as necessary to deliver the Services and for legal or operational reasons. When no longer needed, we will securely delete or anonymise your data.
9. Your Privacy Rights
You have rights under UK GDPR and the Data Protection Act 2018, including:
The right to access and rectify your data;
The right to request erasure or restriction;
The right to data portability;
The right to object to processing;
The right to withdraw consent at any time.
To exercise your rights, contact us using the details in Section 13
10. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to enhance your experience. You can manage your cookie preferences via your browser settings. For more information, please refer to our Cookie Policy.
11. Third-Party Links
Our Services may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before providing data.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via the App or Website. Continued use of the Services after updates constitutes acceptance.
13. Contact Us
To make a query, raise a concern, or exercise your data subject rights, please feel free to contact us via: E-mail Address: privacy@omodaauto.co.uk. We take your privacy seriously and aim to respond to you within one month or within the timeline specified by the relevant local privacy protection law, after confirming your identity. If you believe that we have not adequately addressed your complaints or concerns, you have the right to lodge a complaint with a competent data protection authority.